tremendous value for shareholders. For example, the Coca-Cola brand name is valued at US$70 billion... a plant in Stockholm to make the product.Today it has become a US$3 billion brand, by far the most ……

;sucrose-free”. It’s time for all of us to figure out how many kinds of sugar...; instead of “sucrose-free”. It’s time for all of us to figure out how many kinds ……

that Brand is dating. “She’s not reacting in a *destructive way by going out all- night partying. She...Katy Perry, 27, USDespite her husband British comedian Russell Brand *filing for divorce ……

point being older but no wiser, after all.－－－－－－－－－－－－－－－－－Brand namesPrada: Italian brand... the silhouette, no umbrellas to jam into your handbag. But for those of us over 18, summer fashion ……

, creativity, quality, investment and, above all, a magical relationship with the customer."The first thing a brand needs is desirability. People have to be able to — and really want to — associate themselves ……

raised doubts over whether the US brand fit culturally into the most recognizable symbol of ancient... is *singled out just because it is a well-known US brand.3. Well-run businesses like Starbucks can actually ……

Many Chinese think it’s terrible to help kids with homework. It’s also true for US parents, who....SOURCE: Post-it brand survey, 2019 ……

Paul Frank walletThe wallet, bearing the face of the brand's well-known character, Julius the monkey, was US designer Paul Frank's first design. Frank used to be a newsstand employee until one day he ……

“Three or four years ago, brand ambassadors on campus were a novel idea. Now comapnies have them everywhere. There’s only so much mindshare to capture.”When US’ Duke University sophomore Christian ……

's actually increase its brand value by one per cent to US$25 billion.Apple Computer, whose iPod digital music players have taken the world by storm, gained a staggering 24 per cent in brand value to US$6.9 ……

on all its home appliance products to Panasonic within 11 months. That brand covers over 90 per cent..., changed its brandname and logo last week. It hopes to establish itself as an international brand ……

CHINA'S home-grown cola brand is taking on Coca Cola and Pepsi on their own turf: It's sending its..., markets its cola as the "patriotic brand". Future Cola will sell at the same price as Coke and Pepsi ……

in the world, has put more than US$2 billion into China since 1998 in joint ventures. These now handle... in 2004 to meet strong demand for premium and luxury vehicles. It introduced the Saab brand in May ……

not know which brand to trust after the Sanlu milk powder scandal. As an ordinary consumer, I am concerned about the quality of the drink rather than its brand. If taken over, Huiyuan will be an ……

is the result of a successful brand (advertising).5. There are 700 brands of water. They all couldn... need the brand to pick one product instead of another. There are more than 700 brands of water ……